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Hitting the Links
October 29, 2010
Written By: Jensen Consulting

There is a lot of good information and reading out on the Internet – blogs, articles, websites – and a number of ways to receive them.  Periodically, we’ll run a list of links to articles that we found interesting.


Growing Leaders on the Farm(Ville)

Fast Company: Leveling Up Your Staff: Zynga's Mark Pincus on Entrepreneurial Companies.  

The genius behind the social network games FarmVille and Mafia Wars talks about what he looks for when hiring talent.  They’ve grown to more than 1,000 employees in just three years, so this important. 

…they have to be a good manager of people and projects and that means they have to have a high EQ.  The more you can be self-aware and honest about yourself, the more you can cultivate that in other people.” 

We have a useful EQ assessment instrument we use effectively with individuals and teams.


To Infinity, and Beyond!

Forbes.com: Lead Like … Buzz and Woody

This is a fun read, and echoes a point Eileen Wixted made at our recent “What’s Your Oil Spill” event. 

“Because, even though they often are confused or scared, they never stop thinking, never stop looking for the answer to a problem, and despite a minor detour now and then, they never go off mission. No matter how great the crisis — whether it’s the vicious kid next door or death by trash-compactor — Woody and Buzz stay engaged in the issue and never forget the people (sorry, toys) they care about.”

So who do you lead more like Buzz, Woody … or like Tony Hayward?


One Size Leader Fits All?

NPR.org: Candidates Play Up Former CEO Experience

With election day looming, this is an inside look at two intriguing business figures and how their business experience may or may not translate to being an effective elected official.

Politicians often say, ‘We need to run government more like a business.’ In California, the Republican candidates for governor and the U.S. Senate are two former corporate executives from Silicon Valley: Meg Whitman and Carly Fiorina. Is running a company the same as running a state?” (This is an audio story. You’ll need access to a media player)

Business leaders have made the transition successfully because the ability to execute is important in both the government and the private sector.

Know Thy Self … and the Competition

McKinseyquarterly.com: Making the leap into emerging markets: An interview with Clorox’s Beth Springer

 An established company decides to make a thoughtful, but deliberate move into emerging markets that are largely abroad.  They are looking inside at their successes and failures, as well as closely monitoring their competitors.  This move is in addition to strategic partnerships and acquisitions.

 Last year, we also took a hard look back at our successes and failures in developing markets, as well as those of our competitors. This confirmed a lot of things we knew and also gave us new insight, particularly on what it takes to deliver profitable growth in emerging markets. We articulated some general success principles, which we’re now applying. We also dug deeply into why our market shares and profitability varied in the same category across countries. It was eye opening and led to our more sophisticated approach to sizing each category and country combination that we consider entering.”

 Pete Petersen has talked about a number of these strategies in other blog entries.  Check out the Growth section of the blog.


Have an article you’ve read that you found inspiring, thoughtful or just plain wrong?  Post a link in the comments, we’d love to see what we’re missing.



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